“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

— from the World Commission on Environment and Development’s
(the Brundtland Commission) report Our Common Future
(Oxford: Oxford University Press, 1987).

In our experience, these two words are usually followed by an incessant flow of technical terms that relate to organisational behavior or global issues that can have very little relevance to those of us who have no standing in those fields of study. Can’t sustainable development just mean “Development that meets the needs of the present.” ?

The present being the individual. We’re not talking about those long-winded psychological forays into the mind and why our greatest enemy is ourselves. We’re talking about practical insight as to how to navigate the past of our own development in this rapidly changing cultural environment. How do we whittle this information down to a more human level? So that we can develop as rapidly in a sustainable way, like the companies that we work for? Or want to work for…

Political Commitment and Guidance 

Waking up in the morning can be challenging, especially in winter. The corrupt government in your mind, telling you that you can afford to sleep in while the rest of the constituents are demanding some sort of payback for the luxury of all that sleeping. This is when you need high level commitment to your plan in life, like blinders on a horse, you have to just close your mind to anything else but that idea of success you think you have. From there, let your instinct guide you away from your slumber, today might be your last day alive. Do you have any responsibilities that you’re shirking by not giving every moment your best shot? As fuel prices are hiked, how would you feel about hiking up the mountain, giving the Universe as good as you get!!!

Strategy Formulation

Thinking long-term can be very helpful but smart thinking means thinking quickly in the moment. Evaluating your situation as often as possible can be the deciding factor when it comes to getting a smile from that guy you’ve been eyeing. Paying close attention to detail makes all the difference when you’re making lunch for your loved ones, adding that cute little note just to say hi can brighten a day in a heartbeat. In these times, the best strategy is probably giving, for the sake of giving.


One of the hardest things we’ve had to learn is that consistency is key. The urge to reinvent electricity is a by-product of the human ego and when we don’t get acknowledged, we’re liable to stumble and think we’re misunderstood by the world. The structure of an organisation can be likened to the structure of our minds and thinking processes. By employing the right people and giving them the right tasks, an organisation will flourish. Similarly, adopting the right habits and allowing them time to grow, develops our own confidence. We know that confidence is key.

Reviewing and Monitoring

At the end of a long and exhausting day, falling asleep is easy and welcomed. At the end of a fruitless day, wondering how to pay your rent and if you’ll get to eat in a restaurant ever again, sleep isn’t as kind. Describing self inflicted agony in the right realms of our minds would take longer than we care to hold your attention for (in that space). Even in success, thinking critically about the day and what might be improved upon becomes a habit, priceless to your sustainable development as a human being.


2 thoughts on “#SustainableDevelopment

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