United Brands of #Africa

Branding, already a buzzword, has finally evolved to accommodate an entire continent.

From the products we consume –> the personality/image we put forth as humans –> the organisations that employ us –> the cities we live in –> the countries we’re confined to –> the continents our countries are part of.

That’s all awful lot of brand management.

AFRICAN MINISTERS AGREE TO SELL TOURISM AS A CONTINENTAL BLOC – http://wp.me/p7iNeW-1s

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